Apparel Brand Identity System

I developed a visual identity inspired by the softness and natural structure of the cotton plant. The submark uses simplified geometric forms to reference cotton, creating a symbol that feels soft, balanced, and minimal. To strengthen brand consistency, I carried that same geometric shape into the "i" in the Komfi wordmark.

The muted colour palette, fabric-inspired textures, and clean typography helped communicate comfort and simplicity. I then expanded the identity across brand guidelines, stationery, tags, packaging, apparel mockups, and signage to show how the brand could work across print and retail touchpoints.