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Beer Bottle Packaging & Brand Design

2025

Objective

Create a cohesive beer brand and packaging system, then extend it into print and social media advertising that communicates the brand's warm, relaxed, golden-hour feeling.


Blush Hour Brewing Co. is a fictional brand created for a second year Fanshawe GRD class.

Process

I developed the Blush Hour Brewing Co. identity around the idea of capturing a sunset in a bottle. I created a series of bottle labels with soft floral illustrations, warm colour palettes, flavour-specific visuals, and consistent branding across each product.


After finalizing the packaging, I expanded the brand into a print ad and social media ads, using photography, mockups, copywriting, and layout design to create a campaign that felt refreshing, emotional, and ready for both digital and print use.

Medium & Software

Adobe Photoshop, Adobe Illustrator

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