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Illustrated Craft Beer Packaging Design

2025

Objective

Create a two-part illustrated can design series inspired by Collective Arts’ “Beyond Reason” can series, with artwork that felt surreal, imaginative, and collectible while still working as cohesive packaging.

Process

I developed two original hybrid creatures: Cindervae, a deer-like figure formed through ember and smoke, and Scyphorchid, a fusion of jellyfish and orchid forms. Both illustrations were designed to feel otherworldly and slightly surreal, aligning with the experimental spirit of the Beyond Reason series.


I created the artwork in Photoshop using layered linework, soft gradients, repeated eye motifs, and a bright pink and blue palette. The final designs were applied to can mockups to show how each illustration could stand alone while still belonging to the same collectible series.

Medium & Software

Adobe Photoshop

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