Non-Profit Brand Identity Redesign

I began by researching ACCE's mission, audience, and Ghanaian roots to guide the visual direction. From there, I explored Adinkra symbolism connected to unity, interdependence, and collective care.

This inspired a modern logo mark built around people coming together through support, advocacy, and shared care. I paired the mark with approachable typography and a vibrant but professional colour palette to balance compassion with credibility. The final identity was expanded into a cohesive system through logo variations, submarks, mockups, and brand applications.

You can explore ACCE's mission here.