Retail Tea Packaging & Brand Extension
2026

Objective
Create a retail tea box package for Shale Ridge's new Signature Estate Tea that felt premium, natural, and connected to the brand's farm-luxury identity while highlighting the tea's estate-inspired ingredients.
Process
I designed the packaging around a botanical illustration style that reflects the tea's apple, chamomile, spearmint, and honeybush blend. The rich green base colour was chosen to feel grounded, natural, and elevated, while the illustrated fruit and florals add warmth and shelf appeal.
I balanced decorative artwork with clean typography and structured information hierarchy to keep the box functional and easy to read. The final design was applied to a dieline and mockup to show how the artwork, branding, ingredients, barcode, and product details would work across all sides of the package.
Medium & Software
Adobe Illustrator, Adobe Photoshop